Health & Fitness Professionals - Your Booming Market
There s no doubt that Baby Boomers have been a social force ever since they came on the scene almost 60 years ago. As a health and fitness professional, you re ideally placed to start taking advantage of this powerful generation if you start getting a little creative with your marketing.
Boomers, as a collective, have spent more money than any generation previously. Right now they re in their peak earning years, and they re also beginning to realize that some things are not working as well as they used to. Things like their back, their knees, their heart, and many other parts of their body are demanding a bit more attention now that they re
...our health and is often reflected on the condition of the body. That little roll of flat that refuses to budge may in fact be connected to the stress. In order to achieve those killer abs, the first step is ...
Boomers are also health conscious, which means they will proactively seek out solutions on their own if their doctor or their insurance comes up short. They want to stay as strong and as independent as possible for as long as possible, and they re motivated to seek solutions that will enable them to do this (even if they don t always follow through). This means that if you can make them understand the powerful benefits of your services, you ll be well placed for many long-term clients.
When you start marketing to this generation, don t even think of calling them seniors. Would you call Brad Pitt a senior? He s on the low
...to the red light at the same time 11. My calendar is filled with volunteer projects 12. I'm willing to take credit for what I do 13. When asked, I give advice to my grown children 14. Admitting mistakes is ...
When you start putting together your marketing approach, consider the important benefits that could be gained from aligning yourself with doctors and other health care providers. They re perfectly placed to refer your name or business to their patients if they understand the benefits of your services.
Imagine how many clients this could turn into if you marketed yourself to the medical community. Many Boomers and seniors alike have very outdated ideas about fitness and aerobics (think Jane
...but leaves the healthy uterine tissue. Hysterectomy removes the entire uterus. Endometrial ablation removes the endometrial lining of the uterus, which relieves heavy bleeding. In myolisis, an electrical needle is inserted into the uterus through a small incision in the ...
If you offered a free 30-minute consultation to any of Dr. X s patients, it would be a non-threatening way to get them in the door. Perhaps you could even have a spot on your brochure for the doctor to write his or her recommendations down. Now, the doctor has just made the transition from healthcare to good health much easier for their patient.
Marketing to aging Baby Boomers has the potential to bring in some great long-term clients for you and your business, but you have to approach it the right way. Remember, you won t get them in the door by calling them seniors!
(C) 2007 Anthony Carey, Function
...of workout is great for preventing the boredom that can come with steady state cardio and boosts fat lose. Interval training is also good for improving you're cardiovascular abilities and preventing the muscle loss that can come with regular cardio. ...
Anthony Carey is the author of [http://www.functionfirst.com/book.html ] Relationships and Referrals: A Personal
Trainer s Guide to Doing Business with the Medical Community, , and The Pain-Free Program. Carey also is the
founder and CEO of Function First and a nationally recognized continuing education provider who teaches health
and fitness professionals how to grow their businesses by working with the medical community and incorporating [http://www.functionfirst.com/health_fitness_professionals.html ]corrective exercise into their
practices. To learn more about Anthony Carey s books and programs and to receive a free book chapter, free corrective
exercises and 2 free articles visit [http://www.functionfirst.com/health_fitness_professionals.html ]www.FunctionFirst.com